Thursday 31 October 2013

Contents Page: Deconstruction

First Deconstruction: Kerrang!

Masthead:
The Masthead of the contents page of Kerrang! magazine is at the top left of the page. The font used is the same as the Kerrang! logo - an easily recognizable logo, especially for fans of the company. Also, the use of the left aligned masthead - in a medium sized text suggests that the magazine is well known and easily recognizable - even by its contents page. The colour yellow being used in the masthead stands out against the dark background; despite it being a bright colour, the yellow still keeps the contents quite neutral.

Main Image:
The main image of Gerard Way stands out due to the fact it's black and white - compared to the colour images and the yellow text. When first seeing the contents page, your eyes are immediately drawn to the image due to it's size, compared to the other images and the rest of the contents page. The image is in the top right of the page and takes up just over a quarter of the page suggesting its importance in the magazine. In the photo, Way is looking directly at the camera which tends to draw the reader in.

Other Images:
The other images on the contents page are all relating to the main image - all being My Chemical Romance images. As mentioned previously, the photos take up, overall, half of the page which suggests the importance the people shown in the images are to the magazine/readers. The images are all part of the 'My Chemical Romance Poster Special' and due to them being the images on the contents page suggests that for that particular issue, that is what readers want/have anticipated the most. Below the other images, there is a photo of the editor of Kerrang Magazine which simply suggests that readers are interested about the people being the magazine.

Information about Contents:
The contents part of the page is positioned in the bottom half of the page and supplies readers with brief information about what can be found in the magazine - most pages being referenced having a brief description about what the article is about. The text is split up into sectionsFeedback, News, Win, Live Reviews, Features, Album reviews, Gig Guide, and The K! Quiz; the use of these subheadings makes the readers feel like they are getting a bit of everything - their money's worth.

Font:
For the subheadings, the font used is the same as both the Kerrang! logo and the Contents Page title due to the subheadings giving readers important information about what can be found in the magazine - showing the magazine contains more than it's stereotypical trait. The colour of the contents font overall is black; the page numbers are in red which stands out against the plain white background. The use of bold - yet quite neutral - colours for the font suggests that Kerrang! as a magazine are trying to appeal to their target audience - teenagers and older - and are trying to keep their contents neutral, in contrast to brightly coloured - brightly coloured magazines are usually seen as childish.

Essential Information:
Below the Masthead of the contents page is the issue number and cover date. This provides readers with essential information that they may require. The use of the repetition of the essential information - also found on the front cover - helps readers have easier access to finding the information, especially due to the front cover information is usually quite small.

Colours:
The overall colours used on the page are part of a set theme and are consistent throughout the page, increasing magazine quality. As mentioned above, the colours are not too outrageous which suggests the appeal the magazine are trying to create with the target audience.

Composition:
Overall, the composition of the page is quite neat and effective. The use of a simple half-paged structure, despite being considered boring, easily appeals to readers - as readers care more about the content of the magazine and wouldn't be put off by a boring magazine.  

Second Deconstruction: NME 


Masthead:
Unlike the previous magazine, the Masthead of the contents page of NME is "Inside this week" centered at the top of the mage instead of actually being the name of the magazine, this suggests that the magazine format is easily recognizable to readers.  Due to the unusual format of the contents page, the editors have chosen to use a simple 3-worded masthead in order that readers can recognize that the page is a contents page. The text is all black and stands out against the white background, making it quite a traditional format - almost like a newspaper, which the magazine used to be like several years ago. This simple colour scheme is a theme throughout the whole magazine. 

Main Image:
The main image on the page is centered, in the top half of the page and is of "Swim Deep". The image itself is in colour, but mostly dark shades. The flowers in the image stand out against the dark colours of the image which draws readers' eyes to the image. In addition, the man's eyes are looking at the camera which tends to draw readers in. 

Other Images:
For each important article in the magazine, there is an image in the contents page at each side and below of the main image - this includes 6 images.  Each image is of a different artist - ranging from David Bowie to Justin Timberlake - this suggests that the readers of the magazine are from different backgrounds with various tastes in music. By using images of completely different artists, the magazine is trying to appeal to most audiences.

Information about Contents:
Below each image is the page number in which that article features. In addition there is a quote from the article which entices the reader, making them want to read that certain article. The rest of the contents is in a small text under the heading "Plus" - this emphasizes on the main articles being important as below the heading "Plus", each page that is mentioned doesn't mention any artists and have simple names like "Crossword" of "Features. 

Font:
Throughout the contents page, the same font is used - excluding the Masthead and the quote for the main article. This supports the idea of the NME using quite a simple but effective  format  - due to NME being a long-running magazine, this appeals to the older audiences.


Third Deconstruction: Rock Sound




Masthead: 
Unlike both previous magazines, at the top left of the first page there is the Masthead "Contents" which is quite unusual. However, due to the layout of the two pages - there is many images - the editors need to make it clear that the page is a contents page. In addition, unlike the previous magazines, this contents page has several different parts to it, each having their own mastheads - "Welcome to Rock Sound." "The Noise", "In Rock Sound this month", "Reviews" and "19 New Bands You Need to Hear" - this gives us an idea that the magazine is trying to appeal to everyone and include as much as possibly - especially due to it being a monthly magazine.

Main image:
The main image of the page is of the band Avenged Sevenfold. In the image, each member is looking directly at the camera- and therefore the readers- which tends to draw readers in. In addition, lead singer M.Shadows is pointing directly at the camera- and the reader- which enhances on the point of the image to draw the readers in. It also suggests that in that particular issue, Avenged Sevenfold are part of their main article.

Other Images:
Alongside NME, Rock Sound have included images of mainly every band/artist that is relevant in that particular issue. This, as mentioned above, helps to appeal to more than one specific audience - even though the magazine is a rock magazine - unlike the NME.

Information about Contents:
The contents page itself has been split into different parts - as mentioned above - each part differing in importance in the particular issue - for example, the pages listed in "The Noise" section of the contents page are less important than those listed in the main contents "In Rock Sound this Month". This helps the reader identify which articles are more important; it also helps the readers find the articles, if looking for a particular article. Within each image is a small text box telling readers who the artist/band in the image is, and what page they can be found of. Therefore, this helps fans of particular bands and artists find the article that most interests them easier. 

Font:
Throughout the whole contents page, the same font has been used. This shows a level of consistency which suggests that the font and the way everything is presented is a large part of the Rock Sound magazine. It could also suggest that by using one font style, it puts more emphasis on the actual magazine content - what readers buy the magazine for. 

1 comment:

  1. Abbie, You have produced three very detailed deconstructions of your chosen contents pages, making reference to composition, colour, text, images, linguistic features and so on. You have discussed the reasoning behind design considerations and how the layout appeals to the target audience, as well as comparing and contrasting the different layouts of your three chosen contents pages. Key terminology has been used correctly throughout. Well done!

    ReplyDelete