Audience Research

I created a survey on Survey Monkey which allowed me to gather research on the what readers of music magazine find most appealing to buying a magazine. It also allowed me to gather information at what age group my magazine would be aimed at. 

This is my survey: www.surveymonkey.com%2Fs%2FWHK2LLC&h=GAQExFR1h

My first question was about how often people read magazines. As most of the responses responded either Weekly or Monthly, this would influence me to either make my magazine a weekly, fortnightly or monthly magazine. Nobody who participated read magazines daily or not at all. 

Next I asked what genres of music do people listen to. I found out that the majority of the respondents listen to rock music which has further made me fully decide that my magazine is specifically a rock magazine.  

In this question I found that people tend to buy up to 5 magazines per month, furthering my choice to make it a weekly magazine. Only one respondent buys up to 10 magazines per month. 

I wanted to find out if having a free gift would influence someone to buy a music magazine. I found that out of my 12 respondents, 6 said it would influence them, 6 said it wouldn't. If I were to use a free gift with my magazine, it would be every few weeks in order to appeal to everyone. 

I asked what attracts people to buy a magazine. 2 people said that cover image attracts them to buy, 5 people said the inside articles and 5 said featuring posters. These answers have helped me as they show that my magazine needs to have both a good cover image and a good quality article.

I wanted to find out what a reasonable prize for a magazine is, in people's eyes. I found that most people would buy a magazine that is priced £2.00 - £2.99. Both Kerrang! and Rocksound sell in this price range, so I have chosen this price range for my magazine. 

For this question, I found out that people like to see posters, coverage on new and upcoming bands, and interviews in magazines. These aspects I will take into consideration when creating my magazine. 

To help gain ideas for my front cover, I asked what people think is most important on a front cover. Most people said the main image - when taking my photos, I will make sure my main image is of good quality. Others said the coverlines and the colour scheme which I will also take into account. 

Finally I asked what people's age and gender was so that it is easier to focus on a specific target audience for my magazine. I found that both male and female's read music magazines. Those people being aged between 10 and 29.