Institution Research



Institution	Details	Publications
Bauer Media	Founded in 1875. Headquartered in Hamburg, Germany. Privately owned and under management by the Bauer family. World circulation: 38,000,000 per week. 300 magazines in 16 countries worldwide.	Bella Take a break That’s life! Q Kerrang! TVChoice TVQuick Closer MOJO FHM
Immediate Media Company	A combined publishing house, combining the former assets of Origin Publishing, Magicalia and BBC Magazines. Over one million active subscribers Sell over 70,000,000 magazines each year Third largest Magazine Publisher.	Radio Times Countryfile (BBC) Music (BBC) History (BBC) Top Gear (BBC) Match of the Day (BBC) Top of the Pops (BBC)
Hearst	Based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst. One of the largest diversified communications companies in the world. 15 daily and 36 weekly newspapers and more than 300 magazines worldwide.	ELLE Marie Claire Cosmopolitan Esquire Car and Driver Country Living Elle Decor Good Housekeeping House Beautiful O, The Oprah Magazine Popular Mechanics Road & Track Seventeen Town & Country Veranda Woman's Day Food Network Magazine
Dennis	Founded by Felix Dennis in 1974. One of the world’s leading independently owned media companies with a turnover in excess of £95 million a year. Publishes over 70 magazines, digital magazines, websites and mobile sites throughout the world.	Computer Active Viz Men’s Fitness MacUser Digital SLR Photography CloudPro PCPro

I have decided to use Bauer Media Group as my magazine Publisher as it is most suitable. The reason for this is that it publishes two well known music magazines - Kerrang! and Q; however, it does not publish a music magazine that covers older Rock music just as much as it covers modern Rock music - the genre which I have chosen for my magazine.

Coursework Stage 1 Planning

Type of Magazine

The magazine is a Rock magazine - covering rock music from both the past and present.

Name of Magazine
I have decided to name my magazine "Breakthru" like the Queen single from The Miracle album.

Audience

I am going to aim my magazine to ages 14+. I will cover both old and new Rock music so the magazine is aimed at a variety of ages.

Audiences - Attitudes and Interests
The audiences will listen to rock music - there will probably be a varied audience as the bands I will feature will be both old and new.

Outlet
The magazine will be sold in most large newsagents along with supermarkets like Tesco and Morrisons. It will also be sold in music stores.

Necessary information

The magazine will feature a bar code, website, price and issue number on the front cover.

Selling Point
The magazine will feature both recent and older bands so it can appeal to a large audience. It will also cover many sub-genres of rock.

Theme

The theme of my double page spread will be an interview with an artist/band - I will have my friends pose as the particular artist.

Images - Front Cover

The image that I will use for the front cover will be an image that I took of one of my friends posing as a rock artist.

Other images:
I will use images that I have taken myself at concerts and images of my friends and/or myself.